Business Management

*Course Information is subject to change. The latest information will always be provided in our College Catalog.

BM100: Introduction to Business- CREDITS: 3

This course is an introduction to business administration, man- agement, marketing, finance, human resources, and economics in the market place. Aspects of business, including the relationship of business to the social, economic, and political worlds will be covered. This history of the American economy and a compari- son of the free enterprise system to other economic systems will be discussed.

BM110: Business Management - CREDITS: 3

This course will examine the processes of management, deci- sion-making, and organizational structure. The basic principles, policies, and successful methods of business organization and management will also be covered. It emphasizes management’s ability to analyze, plan, coordinate, and control the wide range of activities of production in general, personnel, marketing and finance. Other aspects of the course include the discussion of employer-employee relations and managerial functions in business.

BM120: Fundamentals of Marketing - CREDITS: 3

This course will examine the procedures involved in the distri- bution of goods and services to consumers and industrial users. Marketing institutions (wholesale and retail), and the role of the manufacturer in determining distribution channels and formulat- ing marketing policies will be studied. The role of government, the advent of the global economy, and the effect of consumerism on marketing practices will be discussed.


BM130: Principles of Salesmanship - CREDITS: 3

Professional, industrial, and retail selling theories and practices will be presented and analyzed. The theory and practice of consumer-centered selling, including techniques for handling objections, demonstrating merchandise, and closing sales, will be covered. Emphasis will be placed on career-building and leadership aspects of selling. Students will have opportunities to practice sales presentations.

BM140: Small Business Management - CREDITS: 3

Students will acquire the skills and knowledge related to small business enterprise, organization, operation and management. Emphasis will be placed on the primary aspect of location, organization, operation, and management for a small business owner. Additional areas of study will include legal requirement, employee-management relations, and the relationship between government and small business owner.

BM150: Sales Psychology - CREDITS: 3
Students will develop marketing skills through an understanding of principles of human relations and psychology applicable to the selling process. Consumer behavior including need deter- mination, decision-making, and product/service evaluation will be studied. Marketing strategies, such as consumer segmenta- tion, product positioning, and advertising techniques, will be discussed. Students will be instructed on how to handle excuses and objections through role play.
BM160: Essentials of Advertising - CREDITS: 3

In this course you will learn the role, function and process of advertising within the business environment. During the course we will examine the definition of advertising and branch research and changes that affect planning and execution of advertising and marketing communications. Moreover, this course will review examples of marketing and creative practices that demonstrate how advertisers are responding to technological and economic change. Finally, the information of this course will be studied from the perspective of the social, cultural, and economic foun- dations that created modern marketing and promotions.

BM170: Management in the Hotel and Hospitality Industry - CREDITS: 3

The course is designed to provide students with a strong under- standing of the hotel and hospitality industry. Major emphasis will be placed on hotel management, food services management, and party planning. Management skills in the travel and tourism industry will also be strongly emphasized.

BM180: Human Resources Management - CREDITS: 3

This course examines how firms gain sustainable competitive advantage with and through people. It will enable the student to comprehend the concept of globalization and the impact it has created in human resources management. This awareness will provide perspective with which to interpret current practices, problems, and issues more clearly. The course also discusses the challenges of human resources management that will be encoun- tered in the work environment.

BM181: Fundamentals of Purchasing - CREDITS: 3

Fundamental principles and purchasing techniques will be studied with a greater emphasis on product information needed to purchase in a specific field. Areas of concentration include purchasing of vegetables, poultry, beef, fish, and alcoholic beverages.

BM182: Food and Beverage Operations - CREDITS: 3

Prerequisite: BM170

Analysis of labor-management relations in the hospitality industry through historical reference, case studies and on-the-job incidents. Includes material on contract provisions, negotiations and interpretation.

BM183: Labor-Management Relations - CREDITS: 3

Prerequisite: BM170

Analysis of labor-management relations in the hospitality industry through historical reference, case studies, and on-the-job incidents. Includes material on contract provisions, negotiations, and interpretation.


BM290: Business Communication - CREDITS: 3

Prerequisite: EN100

This course presents the principles and practices of written and verbal business communication. Emphasis is on the mastery of professional language and the application of logic to syntactic structures. Research and analysis of various business situations will provide students with the opportunity to practice effective business communication techniques. The students will prepare business correspondence and oral presentations for a course project.

BM296: Business Internship I - CREDITS: 3

The internship offers students an opportunity to include professional work experience in their program of study. A minimum of 135 hours must be spent on an internship assignment. Periodic meetings with a faculty advisor are required.


BM297: Business Internship II - CREDITS: 3

The internship offers students an opportunity to include professional work experience in their program of study. A minimum of 135 hours must be spent on an internship assignment. Periodic meetings with a faculty advisor are required.